Consumer behaviour in english language

How does language affect consumer Behaviour?
Consumers normally employ their local language and culture as a way to create identity of a brand.
According to Hank and Agnoli (1991), a given culture's language can play a vital role in determining consumer perceptions, evaluations, and decisions..
What is the role of language in consumer behavior?
Language expresses, embodies and symbolizes culture reality.
Language is therefore the key to develop an understanding and communicating with the various world cultures.
Consumers normally employ their local language and culture as a way to create identity of a brand..

Are consumers influenced by their language?

The answer is yes

Buyers are influenced by their mother tongue and also by their culture

We can see in the graph below that most consumers favor products or content available in their native language

55% of consumers around the world make their purchases online only in their mother tongue

Academic journal

The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior.
It was established in 1974 and originally published by University of Chicago Press.
Since 2015 it has been published by Oxford University Press.
According to the Journal Citation Reports, the journal has a 2016 impact factor of 3.800, ranking it 19th out of 121 journals in the category Business.

Categories

Consumer behaviour in english language

How does language affect consumer Behaviour?

What is the role of language in consumer behavior?

Are consumers influenced by their language?