Consumer behaviour paper

  • What is consumer behaviour research paper?

    Consumer behaviour can also be defined as those acts of consumers directly involved in obtained using and disposing of economic goods and services, including the decision processes that preceded and determine these acts.
    The goods are produced only to meet the needs of consumer..

The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, advancing the fields of advertising and marketing  Calls for PapersAuthor GuidelinesEditorial BoardOverview
This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing 

How many journals are there in consumer behavior research?

First, the five journals analyzed here do not represent the entire body of consumer behavior research

In this regard, future studies could select a larger number of journals, as well as conference proceedings and books from various Table 9

Three Top Cited Articles of Each Journal

disciplines

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