Consumer behaviour paradigm

  • What is consumer research paradigm?

    Research signifies the practice of gathering new or existing information to enhance one's knowledge.
    Consumer Research is a form of applied sociology that is concerned with understanding the behaviors of consumers in a market based economy..

  • What is the paradigm of consumer research?

    Research signifies the practice of gathering new or existing information to enhance one's knowledge.
    Consumer Research is a form of applied sociology that is concerned with understanding the behaviors of consumers in a market based economy..

According to the traditional business paradigms, researchers thought that consumers are logical and they act rationally to take calculative decisions and 
Consumer Behavior Research Paradigm - Research signifies the practice of gathering new or existing information to enhance one's knowledge.

Are all consumer behaviours the same?

No two of them are the same, as everyone is influenced by different internal and external factors which form the consumer behaviour

Consumer behaviour is an important and constant decision-making process of searching, purchasing, using, evaluating, and disposing of products and services ( Valaskova et al

, 2015 )

What is the best paradigm for marketing and consumer behavior?

Paradigm can also influence what we accept as a truth

Yet, the debate over which paradigm and methodology is best suit for marketing and consumer behavior has begun since 1980s

Many researchers criticized the domination of logical empiricism paradigm and offered alternative paradigm to understand marketing and consumer behavior

Why is consumer behaviour important?

Consumer behaviour is an important and constant decision-making process of searching, purchasing, using, evaluating, and disposing of products and services ( Valaskova et al

, 2015 )

The macro consumer behaviour is created by social issues, but to reach the factors of micro consumer behaviour, individual factors ( Solomon, 2016) are researched


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