Consumer behaviour ramanuj majumdar pdf

The family is a major influence on the consumer behavior of its members

There are many examples of how the family influences the consumption behavior of its members

A child learns how to enjoy candy by observing an older brother or sister; learns the use and value of money by listening to and watching his or her parents

Pertinence to Decision Making Consumer behavior is said to be an applied discipline as some decisions are significantly affected by their behavior or expected actions

The two perspectives that seek application of its knowledge are micro and societal perspectives

Consumer Behavior: The behavior consumers display in searching for, purchasing, using, evaluating and disposing of products, services, and ideas

Consumer decision making: Cognitive and emotional aspects such as impulse, family, friends, advertisers, role models, moods, and situations that influence a purchase