Consumer behavior salient stimuli

What are the stimuli of consumer behavior?
Model of consumer behavior
Marketing stimuli consist of the four Ps: product, price, place, and promotion.
Other stimuli include major forces and events in the buyer's environment: economic, technological, political, and cultural..
What is a salient stimulus?
Stimuli that produce automatic attention capture are often described as “salient.” However, the term salience is also sometimes applied to stimuli that attract attention because of associations or previous experience (e.g., food, money)..
What is salience in consumer behavior?
In a broad range of situations, salience creates a tendency for consumers to focus on the relative advantage of goods having a high quality to price ratio..
What is salient stimuli?
Stimuli that produce automatic attention capture are often described as “salient.” However, the term salience is also sometimes applied to stimuli that attract attention because of associations or previous experience (e.g., food, money)..
An attribute is salient for a good when it stands out among the good's attributes, relative to that attribute's average level in the choice set (or more broadly, the choice context).
Stimulus salience refers to the features of objects in the environment attract our attention.
Salience can be any number of features—bright colors, fast movement, personal relevance, or, in the nonvisual domain, a loud or distinctive sound or smell.

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed.

Salient stimuli attract the consumer's attention, possibly at the expense of his original goals. The design of the Prada bag draws attention away from its price, causing the consumer to spend more than originally planned on the bag.

Do salient stimuli attract human attention 'bottom up'?

We review the fast-growing work on salience and economic behavior

Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their prominence

Does classical conditioning affect consumer behavior?

In cases where the effects were not observed, the failure could be attributed to violations of the conditions for classical conditioning to occur or absence of contingency and demand awareness

It is concluded that thus far there has been no convincing evidence for classical conditioning effects on consumer behavior

Consumer behavior salient stimuli

What are the stimuli of consumer behavior?

What is a salient stimulus?

What is salience in consumer behavior?

What is salient stimuli?

Do salient stimuli attract human attention 'bottom up'?

Does classical conditioning affect consumer behavior?