Consumer behaviour towards samsung

  • How do consumers feel about Samsung?

    89% stated that durability was also an important consideration[1].
    In addition to customer satisfaction, ACSI ranked Samsung #1 among .

    1. G phones in overall quality, product quality and service quality1.
    2. The company also ranked #1 in perceived value among overall brand comparisons.

  • How does Samsung target customers?

    Target Audience: Samsung's target audience are people from age 15 to 45 who follow the latest technology trends.
    Their lifestyles are driven by heavy consumption of TV and digital media, and they are especially engaged in local TV series, as well as celebrities and their aspirational lifestyles..

  • What do consumers think about Samsung?

    In total, 52% of U.S. smart home users say they like Samsung.
    However, in actuality, among the 94% of U.S. respondents who know Samsung, 55% of people like the brand..

  • What is the consumer Behaviour toward Samsung phones?

    According to the findings, 63 percent of respondents believe Samsung mobile phones are of higher quality and handier. 48% of respondents agree that their friends have an influence on their decision to get a phone.
    The costs of Samsung mobile phones are considered acceptable by 64 percent of respondents..

  • What is the study on customer satisfaction toward Samsung phone?

    According to the survey, the table indicates that 23(23%) of respondents are highly satisfied with Samsung cell, 12(12%) are moderately satisfied, and 66(66%) of respondents are satisfied with Samsung..

  • According to the survey, the table indicates that 23(23%) of respondents are highly satisfied with Samsung cell, 12(12%) are moderately satisfied, and 66(66%) of respondents are satisfied with Samsung.
  • Most Samsung mobile devices — especially flagships — have an excellent build quality to the point where they feel almost unbreakable.
    In a world where some mobile devices can cost almost as much as a used car (arguably a bad one), high durability can go a long way
Jul 8, 2022Consumer Behaviour towards Smartphone industry in Indian Market. DublinBusinessSchool Publications. Mesay SataShanka, 2013..Factors 
Jul 8, 2022Consumers perceive smartphones as a status symbol. In the case of Samsung, the higher end phones are perceived to be high quality but there are 
According to the findings, 63 percent of respondents believe Samsung mobile phones are of higher quality and handier. 48% of respondents agree that their friends have an influence on their decision to get a phone. The costs of Samsung mobile phones are considered acceptable by 64 percent of respondents.

Does regulatory focus influence consumer behavior towards smartphone purchase decision?

The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase decision by affecting their perception, motivation, and lifestyle

India is one of the fastest growing economies in the world and the smartphone industry in India is also growing very fast

How do consumers perceive smartphones?

Consumers perceive smartphones as a status symbol

In the case of Samsung, the higher end phones are perceived to be high quality but there are different perceptions about the mid range and lower end devices

Young individuals perceive the low end phones to be not value for money

Why is Samsung a fast responder to market and consumer needs?

Samsung is a fast responder to market and consumer needs and it can observed in their product diversification

The company has a broad product line which cater to different customer segments


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