Consumer buying behaviour towards raymond pdf

What is the study of consumer buying behavior?
The study of consumer behavior is the study of how individuals make decision to spend their available resources (time, money efforts) on consumption related items.
It include the study of what they buy, why they buy it, when they buy it, where they buy it, how often they it, and how often they use it..
High customer satisfaction can help attract new business, boost retention, and increase sales among your existing customer base.
In fact, 73 percent of business leaders report a direct link between their customer service and business performance, according to Zendesk's 2022 CX Trends Report.

Why is analysis of consumer behaviour important for future marketing?

So that the analysis of consumer behaviour is one of the foundations on which future marketing is depend

So, research did this survey in Erode city

Consumers have wide variety of choices in the cake product and they were influenced by many factors both internal and external