Consumer behaviour ray wright

  • The internet has revolutionised how consumers behave in many ways, and its impact continues growing with each passing day.
    With the rise of e-commerce, online reviews, and social media, consumers can access endless information about products and services and make purchases with just a few clicks.
Rating 4.7 (4) $11.72Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples 

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