Consumer behaviour name

  • What is the name of consumer behaviour theory?

    Marginal Utility Theory in Consumer Behavior.
    This theory was developed by classical economists.
    According to them, a consumer will continue to buy such products that will deliver him the most utility or maximum satisfaction at relative prices..

  • Marginal Utility Theory in Consumer Behavior.
    This theory was developed by classical economists.
    According to them, a consumer will continue to buy such products that will deliver him the most utility or maximum satisfaction at relative prices.

What is the sociological model of consumer behavior?

The Sociological Model of consumer behavior says that purchases are influenced by an individual's place within different societal groups: family, friends, and workgroups, as well as less-defined groups like Millennials or people who like yoga


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