Consumer behaviour meaning and nature

  • What is consumer Behaviour and its nature?

    Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
    It refers to the actions of the consumers in the marketplace and the underlying motives for those actions..

  • What is consumer Behaviour and its nature?

    Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.
    Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour..

  • What is the nature and meaning of consumer psychology?

    Consumer psychology refers to the processes used by clients and customers to select, purchase, use and discard products and services.
    In the business world, consumer psychology research helps firms improve their products, services and marketing strategies in order to bolster sales..

  • Consumer psychology refers to the processes used by clients and customers to select, purchase, use and discard products and services.
    In the business world, consumer psychology research helps firms improve their products, services and marketing strategies in order to bolster sales.

Does consumer behaviour change over time?

Consumer behaviour is not static

It undergoes a change over a period of time depending on the nature of products

For example, kids prefer colourful and fancy footwear, but as they grow up as teenagers and young adults, they prefer trendy footwear, and as middle-aged and senior citizens they prefer more sober footwear

What is the nature of consumer behaviour?

Nature of Consumer behaviour is discussed below

Consumer behaviour is complex in nature as all persons differ in their needs and wants

Each individual has their own unique needs and accordingly, they behave differently in the market

It is a very difficult task for marketers to recognise the needs and patterns of each individual

Why is consumer behaviour study important?

Consumer behaviour study assists in facing competition, too

Based on consumers’ expectations, more competitive advantages can be offered

It is useful in improving the competitive strengths of the company

The new product is developed in respect of the needs and wants of the target market


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