What are the consumers preference in choosing laptops?
It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers' laptop purchases..
What are the factors affecting consumer Behaviour for a laptop?
Conceptual Framework
There are several factors that might influence the brand choice behavior in laptop buying.
Based on the above literature review, brand personality, product attributes, social factors, and product price are used as independent variables to assess brand choice behavior in the laptop purchase..
What do consumers want from their laptops?
Brand-first buyers consider specific features for their device: speed/power, battery life, quality of materials, and display performance.
Those deciding on OS are driven by ease of use, ability to run the productivity tools that are needed, and previous experience with the OS..
What do consumers want from their laptops?
Brand-first buyers consider specific features for their device: speed/power, battery life, quality of materials, and display performance.
Those deciding on OS are driven by ease of use, ability to run the productivity tools that are needed, and previous experience with the OS.May 18, 2021.
What is consumer shopping behaviour for product laptop?
Consumer buying behavior refers to the decision-making process and actions individuals undertake when purchasing laptops.
Understanding this behavior is crucial for laptop manufacturers and marketers as it helps them develop effective strategies to attract and satisfy consumers..
What is the consumer decision-making process for laptops?
The consumer decision-making process is a five-step process involved in any purchasing decision.
This process includes problem recognition, information search, alternative evaluation, the actual purchase decision, and post-purchase evaluation..
What is the consumer decision-making process of a laptop?
The consumer decision-making process is a five-step process involved in any purchasing decision.
This process includes problem recognition, information search, alternative evaluation, the actual purchase decision, and post-purchase evaluation..
- Consumer laptops tend to have bright, glossy displays, modern keyboards and flashy chassis.
Usually has new design features such as 360-degree hinges, built-in styluses, detachable screens and roomy touchpads. - The consumer decision-making process is a five-step process involved in any purchasing decision.
This process includes problem recognition, information search, alternative evaluation, the actual purchase decision, and post-purchase evaluation. - The result of the study showed that there is significant influence of product price, product features, and social factors on the consumer brand choice behavior and there is no significant impact of brand personality on the consumer choice behavior in the laptop buying.
