Consumer behaviour towards lakme

  • How do brand affect consumer buying behavior?

    Branding affects consumer behaviour by influencing their self-image and the perception they have of the brand.
    It is important to understand and measure your brand perception in order to make improvements and achieve success..

  • How does consumer behavior affect the company?

    Consumer behavior helps companies understand what their customers want and need, so they can offer products and services that appeal to their target audience.
    This is helpful for businesses who want to expand their reach into new markets or demographics..

  • What is the consumer Behaviour on Lakme products?

     96% of the respondents are thinking lakme improves their look.  66% of the respondents are satisfied the consuming lakme products.  86% of respondents are recommend others to buy lakme products.  68% of the respondents are bought lakme product price rise by 10% to 15%..

  • What makes Lakme unique?

    Lakmé has a unique competitive advantage thanks to its ability to reach consumers in many different ways.
    The brand has the largest network of beauty advisers in India – more than 5,000 beauty specialists..

  • Marketing mix factors including product quality brand, price, advertising, product availability, previous purchase experience, and product packaging are important considerations factors in by cosmetic purchasers.
96% of the respondents are saying the lakme provides quality products.  96% of the respondents are thinking lakme improves their look.  66% of the respondents are satisfied the consuming lakme products.  86% of respondents are recommend others to buy lakme products.
96% of the respondents are thinking lakme improves their look.  66% of the respondents are satisfied the consuming lakme products.  86% of respondents are recommend others to buy lakme products.  68% of the respondents are bought lakme product price rise by 10% to 15%.

Does advertising reduce the price of Lakme products?

SUGGESTIONS REFERENCES Majority of respondents feel that, the price of 1

Monika S (2013)

A Study of Factors Affecting Lakme products is high

So the company is Impact of Advertising of Selected Digital Library of suggested to reduce the price of the product

India

Most of the consumers are facing the main 2

What is Lakme consumer satisfaction research?

This research is aiming to find out the consumer satisfaction towards the Lakme brand products

The research on consumer satisfaction helps to identify the consumers and to know the consumers preferences, choice, taste and other quality parameters by conducting a through analysis and survey with vibrant Statistical methods

Why is the study useful for marketing strategies towards Lakme Cosmetics?

The study is useful for the better understanding of marketing strategies towards the lakme cosmetic industry

For the purpose of the study, questioner was designed based on different parameters to judge and understand the customer satisfaction towards lakme cosmetics

Target group of the project was mainly lakme customers


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