Consumer behaviour ebook lazar leslie kanuk

  • Who is the publisher of the book consumer behaviour by Schiffman and Kanuk?

    Schiffman & Kanuk (1997: 648) define consumer behaviour as: "The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services, and ideas." Schiffman & Kanuk (1997: 6-7) elaborate on the definition by explaining that consumer behaviour is, therefore, the study of .

Rating 4.7 (6) $12.97 to $120.00Consumer Behaviour E Book - Kindle edition by Schiffman, Leon G., Kanuk, Leslie, Hansen, Havard Consumer Behaviour focuses not only on what consumers buy  Missing: lazar | Show results with:lazar

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