Consumer behavior lab

Leveraging Behavioral Science in Brand Marketing. The Consumer Behavior Lab is dedicated to teaching marketers across the United States how

What binds experimental research and consumer behavior?

What binds these myriad methodologies together is the drive to really understand the behavior of individuals as they interact with one another and their environment in a consumption context

Somewhat ironically, understanding consumer behavior through experimental research does not always involve examining the actual behavior of consumers

What is Consumer Psychology & Behavior Research?

Our research focuses on consumer psychology and behavior in consumer goods, agribusiness, and tourism contexts

Key research areas include consumer responses to marketing visuals, consumer-brand relationships, cross-cultural issues, brand management, and innovative research methods

What is the Consumer lab?

The Consumer Lab is a research laboratory in the A&F Marketing – Consumer Psychology department at Kiel University

Our research focuses on consumer psychology and behavior in consumer goods, agribusiness, and tourism contexts

With this research description it becomes clear what kind of equipment will be needed, and which physical environment (…

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