Consumer behaviour schiffman and kanuk

What is Schiffman & Kanuk’s model of consumer decision-making? This model is related to the problem solving consumer & to some extent the emotional consumer model

This model is made up of three major components: What are the stages of Buying decision process?

The consumer behaviour of Indian Consumer is different from Americans, Japanese, French or other countries and regions

Consumer behaviour mainly depends on the influence of values, beliefs, culture, climate, customs, practices and social structure etc

A Business Firm provides delivery or supply of goods and services to the Customers or Consumers