Consumer behaviour gastronomic tourism

  • What is consumer Behaviour in tourism industry?

    Consumer behavior is one of the most researched areas in tourism.
    This studies why a tourist chooses a particular destination and what are the driving factors that influence his decision for travelling..

  • What is gastronomy tourism?

    The Committee on Tourism and Competitiveness (CTC) of UNWTO defines Gastronomy Tourism as a type of tourism activity which is characterized by the visitor's experience linked with food and related products and activities while travelling..

  • What is the purpose of gastronomic tourism?

    It refers to the “travelling of tourists to new destinations specifically for enjoying the local delicacies and learning new culture through these food preparations”.
    It is alternatively termed as food tourism or culinary tourism..

  • Gastronomy tourism and local food have become a powerful tool for tourism advertising because gastronomy often reflects the cultural identity of the destination.
    Local food images can help showcase the unique flavors of a particular region, making it more attractive to potential visitors.
  • Previous studies have revealed that (Ares, 2011; Mak et al., 2012 ) demographic characteristics of tourists (age, gender, nationality, income, and marital status) are among the crucial factors affecting FCM.
  • Qualitative analysis found five general elements leading to memorable food travel experiences: food or drink consumed, location/setting, companions, the occasion, and touristic elements (e.g., novelty, authenticity).
Long [14] defined gastronomy tourism as a participation in food-related activities mainly driven by the desire to discover and experience local culture and 

Does gastronomy tourism affect consumer behavior?

Secondly, the positive effect of the perceptions regarding gastronomy tourism on consumer behavior can help manage the future behavioral intentions of consumers and create more experiences in this direction

What is gastronomic tourism?

Gastronomic tourism experiences and expe

Gastronomic tourism is a growing niche in tourism, hospitality, marketing, regional development, and education

Gastronomy also features prominently as an enabler of tourist experiences through events and festivals

Which factors fit the gastronomy tourism scale?

Factor loadings of the gastronomy tourism scale are between 0,629 and 0,937, for the destination satisfaction scale are between 0,853 and 0,871 and for the consumer behavior scale are between 0,443 and 0,837

These results suggest that the items in all three scales fit the construct they are in


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