Consumer behaviour buying having being

What is the buying process in consumer behavior?

This is the process by which consumers evaluate making a purchasing decision.
The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation..

Works by Michael R Solomon

Consumer s buyer behaviour is influenced by four major factors: .

1. Cultural,
2. Social,
3. Personal,
4. Psychological.
These factors cause consumers to develop product and brand preferences.