How does Gen X consume content?
91% use the internet (Pew Research Center(Open Link in new window)) 76% of Generation X use social media (Pew Research Center(Open Link in new window)) 74% of Generation X use Facebook (Pew Research Center(Open Link in new window)) 70% of Generation X watch YouTube (The Shelf(Open Link in new window)).
What are Gen Xers buying?
In their jobs and in their relationships, they want security and continuity above all.
At the same time, the generation is characterised by a desire for self-fulfilment.
That is why they often define themselves through hobbies such as sports, music or photography..
What are the behaviors of Gen X?
Gen Xers are typically described as resourceful, independent, and good at maintaining work-life balance.
They were the first generation to grow up with personal computers.
Gen Xers tend to have liberal views on social issues..
What are the Behaviours of Generation X?
Generation X is sometimes called the “sandwich generation” since they support both their parents and children.
Gen X is often overlooked, but they tend to be the biggest spenders compared to other generations.
As consumers, they are likely to do a good amount of research before trying a new product..
What is Gen X as a customer?
All in all, they were more likely to buy apparel, beauty and make-up products because of brands' posts or influencers' content on social media.
In fact, a survey revealed that in the UK specifically, Gen Zers were more than twice as likely to purchase an item because of influencer marketing..
What is Gen X as a customer?
Generation X is sometimes called the “sandwich generation” since they support both their parents and children.
Gen X is often overlooked, but they tend to be the biggest spenders compared to other generations.
As consumers, they are likely to do a good amount of research before trying a new product.Feb 21, 2023.
What is Gen X as a customer?
Generation X is sometimes called the “sandwich generation” since they support both their parents and children.
Gen X is often overlooked, but they tend to be the biggest spenders compared to other generations.
As consumers, they are likely to do a good amount of research before trying a new product..
What is the media behavior of Gen X?
Social Media Behaviors
3 in 10 Gen Xs use social media to research products to buy, with a further 33% following brands they like and 24% following brands they are thinking of buying from on social media..
- All in all, they were more likely to buy apparel, beauty and make-up products because of brands' posts or influencers' content on social media.
In fact, a survey revealed that in the UK specifically, Gen Zers were more than twice as likely to purchase an item because of influencer marketing. - Generation X:
They often make extensive use of search engines, online reviews, and social media networks before making a decision.
