Buying behaviour germany

What are the characteristics of German consumers?
German buyers are known for being shrewd and conscientious, as well as uncompromising when it comes to the quality of the products they purchase.
Consider the following consumer attributes when developing your approach toward marketing, sales, and customer service._{Apr 6, 2022}.
What do German people buy the most?
Among German consumers the two most popular categories for online purchases are Clothing and Shoes..
What does Germany buy the most?
In July 2023 the top imports of Germany were Machinery for electricity production, distribution (€6.9.
1. B), Motor cars and motor caravans (€6
2. B), Pharmaceutical products (€5
3. B), Petroleum oil and petroleum gases (€5
4. B), and Estimations for non-response (€5
5. B)
What is the consumer buying behavior in Germany?
Consumer trends
Germany is known as one of the most demanding markets in the world.
German consumers are often very selective, conservative and loyal to familiar brands.
About 60% of consumers are willing to buy the same brand several times (Santandertrade, 2021)..
What is the consumer culture in Germany?
Practicality and planning are important to Germans.
With their inherently rational and logical mindset, German consumers take a systematic approach to purchasing.
They like to know everything about a product order to compare it to similar products and make the most informed and best purchase possible (9)..
Although your target audience will vary depending on market size, your industry and brand, the most popular German consumer segment is between 30 and 40 years old and lives in towns and cities.
The main items Germans buy online are clothing, electronics, books, beauty products, jewelry, toys, and hobby items.
Practicality and planning are important to Germans.
With their inherently rational and logical mindset, German consumers take a systematic approach to purchasing.
They like to know everything about a product order to compare it to similar products and make the most informed and best purchase possible (9).

Before making a purchase, beyond the price, German consumers like to learn as much as possible about other similar products, features, provenance etc. According to some studies, German consumers are among the most demanding in the world. Some consumers are willing to pay more for a better quality product.

Is social and ecological responsibility a purchasing criteria in Germany?

Social and ecological responsibility as purchasing criteria in Germany 2017-2021 Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2017 to 2021 (in million persons)

What do German consumers think about Germany's economic prospects?

Almost half of German consumers are negative about their country’s economic prospects

Overall pessimism about economic recovery has significantly increased in recent months, reaching its highest level since March 2020

Where can I find data on shopping behavior trends in Germany?

Discover all statistics and data on Shopping behavior trends in Germany now on statista

com!

Buying behaviour germany

What are the characteristics of German consumers?

What do German people buy the most?

What does Germany buy the most?

What is the consumer buying behavior in Germany?

What is the consumer culture in Germany?

Is social and ecological responsibility a purchasing criteria in Germany?

What do German consumers think about Germany's economic prospects?

Where can I find data on shopping behavior trends in Germany?