Consumer behaviour towards health insurance

Additionally, large-scale surveys would confirm or refine these findings

More generally, these results confirm widely reported obstacles to consumer shopping behaviors in health care, from structural barriers like lack of price transparency to individual constraints like information asymmetry or confusion

Consumers are reconsidering how they plan to address mental- and physical-health challenges, how they think about getting healthcare, how they will manage their care needs, and how they expect to do business with healthcare companies, according to McKinsey research based on multiple, nationally representative surveys of US consumers

To fulfill the objective, factor analysis and Chi-square test was performed

The factors influencing the customer perception towards health insurance were Compatibility, Awareness, Transparency, Tax Benefit, Accuracy clarity and Availability of Information, claim settlement ratio and number of network hospital