Consumer behaviour in jewellery industry

Jewellers should understand the shifting needs, motivations and aspirations of consumers in the jewellery market, and identify new trends and opportunities.

How can the jewellery industry contribute to the circular economy?

Moderating consumption to help conserve resources is also central to the circular economy

With its global ecosystem, the jewellery industry is perfectly placed to find opportunities in the circular economy and to accelerate advancements in this area throughout the entire value chain

What factors influence consumer behavior in jewelry business?

An empirical study was made by Sultana, Siddique, & Islam (2015) on the analysis of consumer behavior in jewelry business found thatoperational and marketing, perceived quality and service quality and conformance quality are the major factors for consumers in purchasing jewelry

What is the jewellery consumer trends report?

“Our first-ever Jewellery Consumer Trends Report captures the evolving preferences of Mainland Chinese and Hong Kong consumers

As we embark on our journey to explore how young Chinese consumers perceive jewellery, this inaugural report helps the industry shape new strategies and develop products that resonate with the next generation of consumers

Gem & Jewellery Export Promotion Council (GJEPC) is an organisation set up by the Government of India (GOI) with aim to promote the Indian gem and jewellery industry and its products.

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