Consumer behaviour meaning and importance

What is consumer behavior and its importance?
Consumer behaviour, in its broadest sense, is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced.
Consumers are active decision-makers.
They decide what to purchase, often based on their disposable income or budget..
What is consumer Behaviour meaning and important concepts?
Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants..
What is the nature and importance of consumer behavior?
The study of consumer behavior is important for marketers in order to understand what causes consumers to make purchasing decisions.
By understanding consumer motivation, marketers can determine which products are needed in the marketplace and how best to present those products to consumers._{Sep 13, 2023}.

What is consumer behavior and its importance?