Consumer behaviour lecture notes ppt

  • What is consumer behavior briefly?

    Consumer behavior is the actions and decisions that people or households make when they choose, buy, use, and dispose of a product or service.
    Many psychological, sociological, and cultural elements play a role in how consumers engage with the market..

How many consumer behaviour notes are there?

Lecture notes Consumer Behaviour Notes 1-6 consumer behaviour lecture notes CB lecture notes: 7 onward CB lecture notes: 1-6 consumer behaviour lecture notes

Why is it important to study consumer behaviour?

CONCLUSION As customer is the king, it is very important for every organisation to understand the needs and wants of their consumer and try to satisfy them

For this the study of consumer behaviour is very essential

Consumer Delight: When the actual product performance exceeds the buyer’s expectations, consumer will be highly satisfied


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