Consumer behaviour lecture

How the study of consumer behavior helps the marketer to know?
Why Is Consumer Behavior Important in Marketing? By understanding how buyers think, feel and decide, businesses can determine how best to market their products and services.
This helps marketers predict how their customers will act, which aids in marketing existing products and services..
What does consumer behavior teach you?
What Is Consumer Behavior? At its core, consumer behavior is the study of how people make buying decisions.
It attempts to understand how buyers choose, use and dispose of products and services, as well as the various stages people go through before making a purchase..

Lecture 4. Consumer Behaviour. Page 2. Week. Lecture topic. 1. Course overview and marketing planning. 2. Marketing environments. 3. Market research. 4.

What is a Consumer? The set of basic values, perceptions, wants and behaviours learned by a member of society from family and other important institutions.

What factors influence consumer behaviour?

Consumer behaviour is influenced by the personal, situational, psychological and social factors reminded in the previous chapter, but much of the buying behaviour can also be influenced by the expectations set by certain brands, traditionally the market leaders of a particular industry (Aaker, 2012)

This chapter will outline the key concepts which will make the subject of this paper, as well as the importance of studying consumer be…

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Consumer behaviour lecture

How the study of consumer behavior helps the marketer to know?

What does consumer behavior teach you?

What factors influence consumer behaviour?