Consumer behavior jewelry

What are the factors affecting consumer buying behaviour for jewellery?
The important factors that influence purchase behaviour of jems and jewellery are motives, satisfaction, environment, aesthetic needs, quality, mind set and belief.
The gems and jewellery industry is a sparkling, traditional and glamorous industry..
Different pieces were worn to symbolise different messages such as security, wisdom, elegance, and prosperity.
Many women like to wear jewellery as a symbol of femininity or to showcase social status.
Jewelry is a wearable item/gift that is also sentimental.
If it is needed, wanted, or will make someone happy, it is a great gift, whatever it may be.
Nevertheless, there is no denying the fact that some gifts are more sentimental than others.

48% of consumers were most interested in purchasing jewelry to commemorate a special occasion. 23% said “no reason needed,” while 12% said a personal reward was their prime motivator. A combined total of 52% not needing an event to purchase jewelry, highlights the growth of the self-purchase category.

Jul 5, 202148% of consumers were most interested in purchasing jewelry to commemorate a special occasion. 23% said “no reason needed,” while 12% said a

Are consumers willing to pay more for sustainable jewelry?

The average ranking was 6

5, which seems to indicate a growing awareness among consumers for socially responsible jewelry purchasing

72% said they would be willing to pay more for a piece of jewelry that was sustainably sourced

26% said they would pay “a great deal” more

What motivates consumers to buy jewelry?

48% of consumers were most interested in purchasing jewelry to commemorate a special occasion

23% said “no reason needed,” while 12% said a personal reward was their prime motivator

A combined total of 52% not needing an event to purchase jewelry, highlights the growth of the self-purchase category

Which factors affect jewelry consumption behavior?

Factor 1 (personal self-awareness), factor 3 (jewelry price), factor 5 (jewelry aesthetic value) and factor 6 (brand added value) have prominence value higher than the average and factor 1 has the highest value, indicating that personal self-awareness is the most relevant to other factors affecting jewelry consumption behavior

What is the study period of this market?

The Gems and Jewelry Market is studied from 2017 - 2027. Read More

What is the growth rate of Gems and Jewelry Market?

The Gems and Jewelry Market is growing at a CAGR of 5.2% over the next 5 years. Read More

Which region has highest growth rate in Gems and Jewelry Market?

North America is growing at the highest CAGR over 2017-2027. Read More

Which region has largest share in Gems and Jewelry Market?

Asia Pacific holds highest share in 2021. Read More

Who are the key players in Gems and Jewelry Market?

LVMH Group, Richemont SA, The Swatch Group AG, Chow Tai Fook Jewelry Company Limited, Pandora Jewelry LLC are the major companies operating in Gems...

,In the 1980s, national apparel brands were the clear leaders in their respective markets: C&A in Germany, for example, and Marks & …