Psychoanalytic theory consumer behaviour example

How does psychoanalytic theory explain behavior?
Psychoanalytic theory divides the psyche into three functions: the id—unconscious source of primitive sexual, dependency, and aggressive impulses; the superego—subconsciously interjects societal mores, setting standards to live by; and the ego—represents a sense of self and mediates between realities of the moment and .
What is an example of a psychoanalytic behavior?
Some of the examples of psychoanalysis include: A 20-year old, well-built and healthy, has a seemingly irrational fear of mice.
The fear makes him tremble at the sight of a mouse or rat.
He often finds himself in embarrassing situations because of the fear..
What is psychoanalytic theory with example?
Psychoanalytic theory goes further to suggest that having a dominant id or superego can have a knock-on effect on behaviour, so the ego is needed to keep a balance between them.
For example, my id might be saying, "I really want to watch a movie", but the superego is saying "no, you have to study for your exams"..
The psychodynamic approach
Behavior is subject to biological influence through 'instinctive forces' or 'drives' which act outside of conscious thought.
Sigmund Freud identified three facets of the psyche, namely the Id, the Ego and the Superego.
Behavior is the result of an antithetic balance among these three facets.

Consumers buy products of a brand if they match their personality styles with it. Harley Davidson is the best example of a brand that sells its products to the consumer's personality. Or, Decathlon sells numerous sports equipment as a sporty lifestyle.

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Psychoanalytic theory consumer behaviour example

How does psychoanalytic theory explain behavior?

What is an example of a psychoanalytic behavior?

What is psychoanalytic theory with example?