Consumer behavior michael r. solomon

  • Market research and consumer Behavior book

    As defined by Kotler & Keller [1] consumer behavior is the study of how people and groups make decisions about what they want and how they get it..

  • Works by Michael R Solomon

    Solomon Model of Comparison Process is being the fundamental process, to the organizations in terms of making or adjusting the needs for the customers..

Consumer behavior michael r. solomon
Consumer behavior michael r. solomon
Lynn R Kahle is an American consumer psychologist and Professor Emeritus at the University of Oregon's Lundquist College of Business.
From 2018 to 2020 he taught at the Lubin School of Business, Pace University in New York as a visiting scholar and professor.

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