Consumer behaviour towards oil

  • What are the factors which influence consumer choice when buying fats and oils?

    Consumption of animal fats and oil are very limited (\x26lt;3%).
    Educational level affects significantly (P\x26lt;0.05) on purchasing behavior.
    Regardless of educational level and working status, price (73%) will be the most significant factor look at during purchasing edible oils while only 11% look at the nutritional table..

Feb 22, 2023Here researcher has presented the impact of increasing oil prices on consumer buying behaviour.through questionnaires researcher has find 
Consumers' behaviour frequently changes as per the new innovations, changes in taste, like and dislikes related to food items. Edible oil is an important 

Do edible oils influence consumer behaviour?

Edible oils were mostly used by consumers in frying various foods and preparation of different kind of stews

The findings are very revealing to marketers as they exhibit significant characteristics of consumer behaviour as far the purchase of edible oils are concerned

Do Ghanaian consumers prefer edible oils?

Most Ghanaian households use edible oils in preparation of their day-to-day meals

However there is a paucity of literature on the knowledge, preference and perceptions of consumers on these edible oils

Thus, the objective of the study was to ascertain consumer’s knowledge, perceptions and preference of edible oil

How many types of oil do consumers eat?

Regarding the consumer profiles from the survey, 36% of respondents consumedtwo or three types of oils, buying bottles of 5 l of EVOO (60% of the sample)

Bearing in mind the brand, classification was made taking into account leading brands (product brands from the top four selling companies), cooperative-product brands, and store brands


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