Customer behaviour risk

For consumers in developed countries, perceived risk had a stronger negative influence on customer purchase behavior than that for consumers in developing countries

The perceived risk of online purchase channels had a stronger negative impact on customer purchase behavior than that of offline purchase channels

The approach creates a holistic picture of customer behaviour and context to enrich review processes and obtain a fairer assessment of the risk posed by each customer based on the behaviour displayed

[iv] The customer risk score is comprised of three categories of risk: customer characteristics; products, services, activities and behaviors; and geographic risk

Once an inventory of all products and services has been completed, the individual risk factors associated with each one may then be identified