Factors influencing consumer behaviour pinki rani

  • What are the factors influencing consumer behavior according to Rani P 2014?

    According to Rani (2014) , consumer behaviors are influenced by four major factors comprising cultural, social, personal and psychological factors.
    These factors shape individual perceptions and beliefs toward a product or brand and finally lead to specific actions (Madar et al., 2013). .

  • What are the factors influencing consumer behavior source Kotler and Armstrong 2012?

    Factors that influence consumer behavior is the cultural, social, personal, psychological.
    Most of these factors are not considered by marketers but in fact should be taken into account to determine how far the factors that affect consumer behavior consumer purchases (Kotler & Keller, 2012)..

  • A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel.
  • Culture is a powerful force that significantly influences consumer behavior.
    By understanding the role of culture in shaping attitudes, preferences, and decision-making processes, marketers can develop effective strategies to connect with their target audience.
Meanwhile, there are various other factors influencing the purchases of *Pinki Rani,. Assistant, LIC, Kurukshetra. Consumer such as social, cultural, personal.

Do personal factors affect consumer behavior of Malaysian university students?

With the results showing that "personality" had a significant impact on consumer behavior while the economic situation had a negative relationship, Muniady, Al-Mamun, Permarupan, and Zainol's study sought to investigate the impact of personal factors on the consumer behavior of Malaysian university students

What are the factors influencing the purchases of *Pinki Rani?

Meanwhile, there are various other factors influencing the purchases of *Pinki Rani, Assistant, LIC, Kurukshetra

Consumer such as social, cultural, personal and psychological

The explanation of these factors is given below

Psychological

These factors cause consumers to develop product and brand preferences

What factors affect consumer buying behavior?

The other limitation is only a single theory of human motivation included in this research

The conclusion of this study is the four main factors which affects the consumer buying behavior such as Personal factor, Psychological factor, Social factor and Economic factor


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