Consumer law on advertised price

Do retailers have to display their prices? In order to allow consumers compare prices and make informed decisions about their purchases, the legislation requires retailers to display the price of all goods on offer.
The price shown must be the complete price, including VAT or any other charges or extras.

If the shop sold you an item at a lower cost than they meant to, you don't have to give it back - they're only legally entitled to ask you for more money if you

Is setting a recommended price against competition law?

Controlling the price shops charge for your product is against competition law

Setting a recommended price might have this effect, if you exert direct or indirect pressure on the shops to maintain the price

What is price advertising?

Price advertising for specific products is a commitment to a low price for customers who visit the store

It can therefore tip the choice of shopping venue

advertised product but also for other products that are not advertised

Price advertising can thus have positive externalities for other products on the marketplace

Sometimes businesses display different prices for the same item. If this happens, even by mistake, the business must either: 1. sell th…