Consumer law price advertised

Businesses must be careful not to mislead consumers when advertising prices for goods or services

Here are some common examples of marketing gone wrong: Showing a false "before" price next to a sale price

The "before" price must have been the price the goods were sold for in a reasonable period prior to the sale

Consumers see a price advertised as they commence the booking process

They may have been attracted to the website by the advertised price, or they may see the price and use it to make comparisons against other companies