Customer relationship management articles

  • What are the 4 C's of CRM?

    Currency, correctness, consistency and completeness are – and, arguably, have always been – the most effective path toward forging intimate, long-term relationships with customers..

  • What is a CRM article?

    Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers.
    CRM helps organisations streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability..

  • What is customer relationship management article?

    CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
    The goal is to improve customer service relationships and assist with customer retention and drive sales growth..

  • What is customer relationship management by Kotler?

    As expressed by Kotler and Keller (2007: 189), customer relationship management is “the process of. managing detailed information about individual customers and. carefully managing all customer touch points in order to. maximize customer loyalty”..

  • Strong customer relationships are as crucial as ever, so this post will share eight best practices for building them.

    1. Provide great customer service
    2. Understand your customers
    3. Personalize your communication
    4. Create value
    5. Reward customer loyalty
    6. Exceed expectations
    7. Communicate consistently and build trust
  • Contents: .
    1. Introduction,
    2. Basic Concept of CRM,
    3. The Customer Service/Sales Profile,
    4. Customer Relationship,
    5. Planning and implementing CRM projects,
    6. Developing, managing and using customer-related databases,
    7. Managing and Sharing Customer Data,
    8. Tools for Capturing Customer Information,
    9. E-Commerce:
  • Customer relationship management can further be defined as a complete set of activities covering all functions of the organisation, relating with and supporting a consumer.
    Such activities build customer satisfaction by way of providing to their needs, and want over a long period of time (Wimshurst & Mackay, 2002).
Jan 21, 2020This paper proposes a research model to analyse how customer relationship management (CRM) brings small and medium enterprises (SMEs) a dual  AbstractIntroductionMaterials and methods
The page contains list of all the articles on - Customer Relationship Management.

What is a good book on Customer Relationship Management?

Customer Relationship Management

Concepts and Tools

Elsevier Butterworth-Heinemann

Callahan, J L (2010)

Constructing a manuscript: Distinguishing integrative literature reviews and conceptual and theory articles

Human Resource Development Review, 9 (3), 300–304

Canabal, A , & White, G O , III (2008) Entry mode research: Past and future

What is Customer Relationship Management & why is it important?

Promoting and establishing a culture of customer loyalty and customer lifetime value is crucial to business success

Within this area, customer relationship management is the key marketing factor, along with the development of an environment of trust and cooperation with customers


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