Customer relationship management bba notes

  • What are the objectives of CRM BBA?

    Customer Relationship Management (CRM) refers to the practices, strategies, and technologies that organizations use to manage interactions and relationships with their customers.
    The goal of CRM is to improve customer satisfaction, retention, and loyalty, while also increasing sales and profitability..

Definition: According to Gartner, ”CRM is a business strategy designed to optimise profitability, revenue, and customer satisfaction.

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