Customer relationship management by alok kumar rai

  • What is the idea behind customer relationship management?

    CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
    The goal is to improve customer service relationships and assist with customer retention and drive sales growth..

  • There is a lot of debate about who invented CRM, but, if you take Bob Kestnbaum's contributions to modern marketing and strategy, he probably has earned the crown.
Rating 3.6 (14) $17.00Customer relationship management denotes a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the 

What is the idea behind Customer Relationship Management?

Q

The idea behind customer relationship management is to enhance customer satisfaction and: Q

The idea behind customer relationship management is to enhance customer satisfaction and: Q

Which of the following are NOT considered examples of geographic segmentation? Q

Who is Dr Alok Kumar Rai?

Dr Alok Kumar Rai is Professor in Marketing Area in Faculty of Management Studies, Banaras Hindu University, Varanasi

He has authored 6 books and edited 4 books in the area of Customer Relationship Management, Customer Loyalty, Customer Satisfaction etc published from leading publishers like McGraw Hills, PHI, MacMillan, Himalaya, Excel, VDM etc

Professor at BHU and VC of Lucknow University

Alok Kumar Rai is a professor of marketing at the Banaras Hindu University, India.
Currently, he is the 41st vice-chancellor of University of Lucknow.
He is one of the youngest vice-chancellors of Lucknow University.

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