Customer relationship management notes pdf

A banking CRM is a consolidated system that can integrate with your other banking software programs to provide a single view of every customer account.
From making a deposit at an ATM to requesting information about a certain type of loan, every pre-determined action a customer takes can be recorded in your CRM.
A CRM system essentially provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues.
It allows businesses to manage relationships with customers, helping the business to grow.

What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers

It is an integrated approach to managing relationships by focusing on customer retention and relationship development

‘Adrian Payne and Pennie Frow have written the best guide to understanding customer relationship management strategy

They have provided an excellent framework and illustrate it with a rich set of cases that both students and managers would pro t from reading