Customer relationship management pdf 2020

  • What are the type of CRM PDF?

    Three major types of CRM: strategic, operational and analytical..

  • CRM stands for “customer relationship management.” The CRM system can help you store customer data, such as user behavior, the amount of time a customer has been with your business, purchase records and notes on sales interactions.

How can a CRM model improve relationship-based marketing models?

To enrich the existing CRM model, service quality, customer-perceived value, and switching barriers were added as variables

The conceptual model that combines the CRM model and the three variables is the novel contribution of this study to the development of relationship-based marketing models

What is Customer Relationship Management?

Customer relationship management: digita

The point of departure for this study is the understanding of customer relationship management (CRM) as a set of technological solutions key for efficient business management, the benefits of which, highlighted by previous works, are presented and defined here as crucial for entrepreneurial success


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