Introduction about customer relationship management

  • Who introduced customer relationship management?

    Key Takeaways.
    Customer relationship management includes the principles, practices, and guidelines an organization follows when interacting with its customers.
    CRM is often used to refer to technology companies and systems that help manage external interactions with customers..

What is Customer Relationship Management?

A key element of customer relationship management is to step out of a sales-first, transactional way of doing business and into a relational approach


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