Article about customer relationship management

New research on customer relationship management from Harvard Business School faculty on issues including ways to increase loyalty, determining and using customer lifetime value calculations, and the effect of using Groupon-type vouchers to promote customer growth.CRM best practices include selecting the optimal CRM software for your specific needs, customizing your CRM appropriately and handling CRM data carefully to protect its value and integrity. Below is our list of the 10 best CRM best practices for 2023.Check out our guide on customer relationship management to learn what CRM is, why it’s important, how to select the best CRM software, and how to make the most of your CRM software. What is Customer Relationship Management (CRM)?In this article, we’ll explore 10 powerful CRM strategies to use in your business so you can elevate your customer experience, build customer loyalty, and drive sustainable growth.Keeping your customers and winning new ones when competitive offerings are just a few clicks away is not an easy task. That’s why customer satisfaction and good customer relationship tactics are so important. Fortunately, customer relationship management (CRM) tools can… 20 CRM Use Cases for Business Growth in 2023