Customer relationship management (crm) in financial services

  • What is customer relationship management in banking services?

    Customer Relationship Management concept is tendency of banking sector to establish and maintain long-term relationships with customers in order to provide value for customers and banks.
    This concept allows bank to identify, segment, communicate and build long-term relationships with customers on individual basis..

CRM for finance can help financial institutions better manage their customer relationships and increase sales. It provides a centralized platform to store, analyze and update customer data in order to improve the customer experience and increase loyalty.

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