Customer relationship management vocab

  • Let's begin with the first step: satisfaction.

    Customer satisfaction.
    Customer satisfaction measures a customer's perception of the quality of a product, service, or company, incorporating product engagement and many other factors. Customer loyalty. Profitability. Customer Retention. Marketing. Business Reporting.

What is CRM & how does it work?

CRM stands for Customer Relationship Management.
In its core, CRM describes the way a company builds and fosters connections (relationships) with potential and existing customers.
CRM helps businesses improve their customers’ experience, thereby increasing likelihood of (re-)purchase, customer lifetime value and reducing their own business costs.

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What is Customer Relationship Management (CRM)?

Customer relationship management —often abbreviated as CRM—is business software that helps sales, marketing and customer support teams manage customer communication and sales efforts.
It’s designed to help companies manage and analyze customer interactions and data throughout the customer lifecycle.


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