Demographic trends ppt

How do demographic trends affect marketing?
Marketers rely on demographics to determine the direction of their strategies.
Understanding the ethnic, financial, and lifestyle aspects of the current and future population is how marketers develop their messages, so any shifts in these demographics can have an enormous effect on their efforts..
What are the determinants of demographic trends?
When demographers attempt to forecast changes in the size of a population, they typically focus on four main factors: fertility rates, mortality rates (life expectancy), the initial age profile of the population (whether it is relatively old or relatively young to begin with) and migration..

Feb 1, 2016Demographic trends in india - Download as a PDF or view online for free.

How do demographic trends affect marketing?