How is demographic data used in marketing?
Demographics are key to businesses today.
They help identify the individual members of an audience by selecting key characteristics, wants, and needs.
This allows companies to tailor their efforts based on particular segments of their customer base..
Segmentation variables examples
Demographic segmentation enables businesses to craft marketing messages that appeal to specific consumer groups.
For example, a cosmetic company may create advertising campaigns featuring age-appropriate models to target different age segments, making the products more relatable and attractive to potential buyers..
Segmentation variables examples
The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories.
Since these categories often organize individual's identities and experiences, a wise speaker attends to the them..
Types of market segmentation
A demographic group may be defined as a subset of the general population, and refers to the group's age, gender, occupation, nationality, ethnic background, sexual orientation, etc.
Individuals may belong to several demographic groups (e.g., an American who is a librarian; a computer engineer who is also a knitter)..
What are examples of demographic groups?
The five main demographic segments are age, gender, occupation, cultural background, and family status.Jul 31, 2020.
