What are the six demographic factors?
- Age. Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. …
- Gender. Men and women generally have different likes, dislikes, needs, and thought processes. …
Demographics can include any statistical factors that influence population growth or decline, but several parameters are particularly important:
population size, density, age structure, fecundity (birth rates), mortality (death rates), and sex ratio (Dodge 2006).The common variables gathered in demographic research include
age, sex, income level, race, employment, location, homeownership, and level of education. Demographical information makes certain generalizations about groups to identify customers. Additional demographic factors include gathering data on preferences, hobbies, lifestyle, and more.
Traditionally, demographics provides consumer information based on factors that can include, but are not limited to:
- Age and generation groups
- Sex, gender, or sexual orientation
- Nationality
More itemsIt is these three variables (
mortality, fertility, and migration) that contribute to population change.