[PDF] BUSINESS POLICY AND STRATEGY COURSE CODE: FMS 427

211789

NATIONAL OPEN UNIVERSITY OF NIGERIA

FACULTY OF MANAGEMENT SCIENCES

BUSINESS POLICY AND STRATEGY

COURSE CODE: FMS 427

COURSE TITLE: BUS 406: ANALYSIS FOR BUSINESS DECISIONS 1

COURSE MATERIAL DEVELOPMENT

Course Code

Code Title

FMS 427

Business Policy and Strategy (3 credits units)

Course Team: Mr. Aliyu A. Hamza (Developer/Writer) NOUN

Dr. Samaila Mande (Content Editor) NOUN

Dr.Yemisi Ogunlela(HOD Administration FMS) NOUN

Mrs. Ihuoma Ikemba-Efughi (Coordinator)NOUN

COURSE GUIDE

1.0 INTRODUCTION

FMS 427 Business Policy and Strategy is a first semester, course of 3 units for 400 level students of Bachelors which serves as elective for all undergraduate programme of the Faculty of Management Sciences. This course consists of sixteen units. The material has been developed to suit students for their learning process and prepare them as potential or active entrepreneurs. This course guide tells you briefly what the course is about, what course materials you will be using and how you are to use them. It provides some general guidelines for the amount of time you might be spending in order to successfully completed each unit of the course.

2.0 COURSE AIMS

The aim of this course is to explain business and identify it as the basis for guiding the

management and organization of an enterprise

3.0 COURSE OBJECTIVES

By the end of this course, the student should be able to:

Understand the basic considerations in business policies Understand the functions and responsibilities of an enterprises general management

unit Identify problems associated with the management of an enterprise Understand the design and implementation of corporate strategies

4.0 WORKING THROUGH THE COURSE

This course, FMS 427 Business Policy and Strategy expects you to do a lot of reading in order to cover the materials in the course material. It implies that you should devote much time to this course by reading through this material and getting more information from numerous texts and journals in research. The course material has been made easy to read and user-friendly. To complete this course you are required to read the study units in each module, read also the suggested full books and other materials that will help you achieve the objectives. Each unit

contains self-assessment exercises and at intervals in the course you are required to submit

assignment for assessment. There will be a final examination at the end of the course.

5.0 COURSE MATERIALS

The National Open University of Nigeria provides you with the following items:

Course Guide Study Units

3

In addition, at the end of every unit is a list of texts for your references and for further reading. It

is not compulsory for you to read all of them. They are only essential supplements to this course material.

6.0 STUDY UNITS

The study units in this course are located under Modules as follows:

MODULE 1 BASICS ABOUT BUSINESS POLICY

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Business Policy Definition and Discussion of Concepts

Evolution of Business Policy as a Discipline

Characteristics of Policy

Kinds/Types of Policies

Nature, Objectives and Purposes of Business Policy

Organizational Policies

Functions and Responsibilities of Business Policy in management MODULE 2 CONCEPT OF CORPORATE STRATEGY AND MANAGEMENT

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6

Concept of Corporate Strategy

Strategy Decision Making

Process of Strategic Management

Overview of Strategic Management

Historical Development of Strategic Management Hierarchy of Strategic Intent

MODULE 3 STRATEGY FORMULATION

Unit 1 Unit 2 Unit 3 Unit 4

Basic Models of Strategic Management

Environmental Appraisal

Organizational Appraisal

Hierarchical Levels of Strategy

MODULE 4 CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY

Unit 1 Unit 2 Unit 3 Unit 4

Corporate Governance: Role of the Board of Directors

Corporate Governance: Role of the Top Management

Social Responsibilities of Strategic Decision Makers

Ethical Decision Making

MODULE 5 INTRODUCTION TO CASE STUDIES/ANALYSIS

Unit 1 Unit 2

NATIONAL OPEN UNIVERSITY OF NIGERIA

FACULTY OF MANAGEMENT SCIENCES

BUSINESS POLICY AND STRATEGY

COURSE CODE: FMS 427

COURSE TITLE: BUS 406: ANALYSIS FOR BUSINESS DECISIONS 1

COURSE MATERIAL DEVELOPMENT

Course Code

Code Title

FMS 427

Business Policy and Strategy (3 credits units)

Course Team: Mr. Aliyu A. Hamza (Developer/Writer) NOUN

Dr. Samaila Mande (Content Editor) NOUN

Dr.Yemisi Ogunlela(HOD Administration FMS) NOUN

Mrs. Ihuoma Ikemba-Efughi (Coordinator)NOUN

COURSE GUIDE

1.0 INTRODUCTION

FMS 427 Business Policy and Strategy is a first semester, course of 3 units for 400 level students of Bachelors which serves as elective for all undergraduate programme of the Faculty of Management Sciences. This course consists of sixteen units. The material has been developed to suit students for their learning process and prepare them as potential or active entrepreneurs. This course guide tells you briefly what the course is about, what course materials you will be using and how you are to use them. It provides some general guidelines for the amount of time you might be spending in order to successfully completed each unit of the course.

2.0 COURSE AIMS

The aim of this course is to explain business and identify it as the basis for guiding the

management and organization of an enterprise

3.0 COURSE OBJECTIVES

By the end of this course, the student should be able to:

Understand the basic considerations in business policies Understand the functions and responsibilities of an enterprises general management

unit Identify problems associated with the management of an enterprise Understand the design and implementation of corporate strategies

4.0 WORKING THROUGH THE COURSE

This course, FMS 427 Business Policy and Strategy expects you to do a lot of reading in order to cover the materials in the course material. It implies that you should devote much time to this course by reading through this material and getting more information from numerous texts and journals in research. The course material has been made easy to read and user-friendly. To complete this course you are required to read the study units in each module, read also the suggested full books and other materials that will help you achieve the objectives. Each unit

contains self-assessment exercises and at intervals in the course you are required to submit

assignment for assessment. There will be a final examination at the end of the course.

5.0 COURSE MATERIALS

The National Open University of Nigeria provides you with the following items:

Course Guide Study Units

3

In addition, at the end of every unit is a list of texts for your references and for further reading. It

is not compulsory for you to read all of them. They are only essential supplements to this course material.

6.0 STUDY UNITS

The study units in this course are located under Modules as follows:

MODULE 1 BASICS ABOUT BUSINESS POLICY

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Business Policy Definition and Discussion of Concepts

Evolution of Business Policy as a Discipline

Characteristics of Policy

Kinds/Types of Policies

Nature, Objectives and Purposes of Business Policy

Organizational Policies

Functions and Responsibilities of Business Policy in management MODULE 2 CONCEPT OF CORPORATE STRATEGY AND MANAGEMENT

Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6

Concept of Corporate Strategy

Strategy Decision Making

Process of Strategic Management

Overview of Strategic Management

Historical Development of Strategic Management Hierarchy of Strategic Intent

MODULE 3 STRATEGY FORMULATION

Unit 1 Unit 2 Unit 3 Unit 4

Basic Models of Strategic Management

Environmental Appraisal

Organizational Appraisal

Hierarchical Levels of Strategy

MODULE 4 CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY

Unit 1 Unit 2 Unit 3 Unit 4

Corporate Governance: Role of the Board of Directors

Corporate Governance: Role of the Top Management

Social Responsibilities of Strategic Decision Makers

Ethical Decision Making

MODULE 5 INTRODUCTION TO CASE STUDIES/ANALYSIS

Unit 1 Unit 2