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[PDF] BUSINESS POLICY & STRATEGIC MANAGEMENT

UNIVERSITY OF NAIROBI

COLLEGE OF EDUCATION & EXTERNAL STUDIES

SCHOOL OF OPEN LEARNING

DEPARTMENT OF BUSINESS STUDIES

BUSINESS POLICY & STRATEGIC MANAGEMENT

BBS307: LECTURE NOTES

DOREEN N. INYO E-Mail: nanyama@uonbi.ac.ke

Office: 16th fl. UoN Towers

Cell Phone: +254 724 485 028 or +254 786 115 090

Tuesday, April 14, 2020

University of Nairobi, Open, Distance and e-Learning (ODeL) Doreen Inyo - 0724485028

BBS307 Notes Tuesday, April 14, 2020 Page 1 of 35

TABLE OF CONTENT

COURSE OUTLINE ................................................................................................................................... 2

Course Purpose ...................................................................................................................................... 2

Expected Learning Outcomes .............................................................................................................. 2

Course Content....................................................................................................................................... 2

Mode of Delivery..................................................................................................................................... 3

Course Evaluation .................................................................................................................................. 3

Core Reading Materials ......................................................................................................................... 3

TOPIC ONE: INTRODUCTION TO STRATEGIC MANAGEMENT ................................................... 4

Learning Outcomes ................................................................................................................................ 4

What is Strategic Management? .......................................................................................................... 4

Importance of Strategic Management ................................................................................................. 5

What is a Strategy? ................................................................................................................................ 5

Strategic Management Process ........................................................................................................... 7

Strategic Management in Different Context ....................................................................................... 8

Principal Actors in Strategic Management ......................................................................................... 9

Discussion Questions .......................................................................................................................... 10

TOPIC TWO: SCANNING THE ENVIRONMENT: Situational Analysis ...................................... 11

Learning Outcomes .............................................................................................................................. 11

What is Situational Analysis? ............................................................................................................. 11

Industry Analysis .................................................................................................................................. 13

SWOT Analysis..................................................................................................................................... 15

Discussion Questions .......................................................................................................................... 16

TOPIC THREE: INTERNAL ENVIRONMENT: Organizational Analysis ..................................... 17

Learning Outcomes .............................................................................................................................. 17

What is organizational Analysis? ....................................................................................................... 17

Core Resources and Capabilities ...................................................................................................... 17

Evaluating Capabilities ........................................................................................................................ 18

Basic Organizational Structures ......................................................................................................... 19

Corporate Culture ................................................................................................................................. 21

Discussion Questions .......................................................................................................................... 22

TOPIC FOUR: STRATEGY FORMULATION ..................................................................................... 23

Learning Outcomes .............................................................................................................................. 23

Types of Strategies .............................................................................................................................. 26

Portfolio Analysis .................................................................................................................................. 28

Discussion Questions .......................................................................................................................... 30

Learning Outcomes .............................................................................................................................. 31

What is strategy implementation?...................................................................................................... 31

Leadership in strategy implementation ............................................................................................. 32

Discussion Questions .......................................................................................................................... 33

TOPIC SIX: STRATEGY EVALUATION & CONTROL ..................................................................... 34

Learning Outcomes .............................................................................................................................. 34

Evaluation and Control Process ......................................................................................................... 34

Types of controls .................................................................................................................................. 35

Discussion Questions .......................................................................................................................... 35

University of Nairobi, Open, Distance and e-Learning (ODeL) Doreen Inyo - 0724485028

BBS307 Notes Tuesday, April 14, 2020 Page 2 of 35

COURSE OUTLINE