What is the meaning of persuasion?
In interpersonal relations, mass communication, politics, economics, and others. Persuasion usually is concerned with changing the attitudes and consequently Perloff, 2010). In the present chapter we present various theoretical depictions of the
What is persuasive communication?
Persuasionis typically defined as “human communication that isdesigned to influence others by modifying their beliefs, values, orattitudes” (Simons, 1976, p. 21). O’Keefe (1990) argued that there arerequirements for the sender, the means, and the recipient to considersomething persuasive.
What are the requirements for persuasion?
O’Keefe (1990) argued that there arerequirements for the sender, the means, and the recipient to considersomething persuasive. First, persuasion involves a goal and the intent toachieve that goal on the part of the message sender. Second, communica-tion is the means to achieve that goal.
Is persuasion accidental or coercive?
Second, communica-tion is the means to achieve that goal. Third, the message recipient musthave free will (i.e., threatening physical harm if the recipient doesn’tcomply is usually considered force, not persuasion). Accordingly, persua-sion is not accidental, nor is it coercive.
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