On the other hand, Philip Keller and Kevin (Philip Kotler K L , 2012) define social media as a way for consumers to share textual content, pictures, audio,
RS1_2017_2_1430_Bab2.pdf
The term social marketing was first coined by Kotler and Zaltman in 1971 to refer to might target the media, organisations and policy and law makers
Synopsis%20of%20Social%20Marketing.pdf
(Kotler Armstrong 2014, 76-77 ) As this thesis is focuses on the social media marketing, the most important element of the 4P's model is promotion Promotion
Heikkinen_Senni.pdf
The growth and wide acceptance of social media (blogs, social network sites, and influence a target audience for their (5) benefit (Kotler, Roberto,
social_marketing.pdf
social marketing can be traced to Kotler and Zaltman's clas- sic 1971 article in tbe Journal of ciplines including "social advertising" (Davison 1959;
Social-marketing_Andreasen.pdf
Basil, 2007; Kotler Lee, 2008), when Kotler and Zaltman (1971) coined the term Social Marketing for Public Health An Introduction Hong Cheng, Philip
57977_ch01_final.pdf