“Marketing Myopia” answered that question in a new and challenging way by urging organizations to define their In other words, the industry's
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Sustained growth depends on how broadly you define your business— “Marketing Myopia” is the quintessential big In other words, the pe-
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It stems from three related phenomena: 1) a single-minded focus on the customer to the exclusion of other stakeholders; 2) an overly narrow definition of the
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In "Marketing Myopia," Levitt emphasized the need for corporations to re-examine their basic business He stressed the need for companies to define their
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Abstract: Marketing myopia, a high-lightening marketing theory projects crucial In layman's terms, this means that the quantitative researcher asks a
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The American Association of Marketing define marketing management as "the may lead to marketing myopia, a situation where a company focuses only on
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29 déc 2020 · An analytical work on one of the marketing classics, 'Marketing Myo- pia' reveals the basic elements of Marketing Myopia and its contempo-
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