Ringold (as AMA chairperson)—were especially involved in the facili- tation of this process 5Edited by Gregory T Gundlach (2007), the special section
pub_07.pdf
In 2004, the American Marketing Association announced a new definition of marketing of society at large (Zinkhan and Williams 2007) 1The AMA began its
pub_10.pdf
The 2004 definition of marketing from the AMA appears especially problematic on several (2007) essay in this issue provides a more detailed analysis
definationOfMarketingJPPM.pdf
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve What are the
Branding%20White%20Paper.pdf
l'appropriation La notion d'appropriation consiste à faire entrer un produit ou un service dans sa sphère personnelle et de le faire sien (Chaney, 2007)
JMAM-2007-J3_Articles.pdf